Creative Trends

Pantone, the global authority on color, shapes trends across industries through its innovative color systems and annual Color of the Year announcement. For 2025, the chosen hue, Mocha Mousse (PANTONE 17-1230), symbolizes warmth, comfort, and mindful indulgence, resonating with cultural aspirations for stability and simplicity. This article explores how Pantone colors influence diverse sectors, why the Color of the Year matters, and how marketers leverage it to create impactful branding. Discover how aligning with this global trend can elevate brand visibility, emotional resonance, and consumer trust in competitive markets.